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Philips Senseo Coffee Pod Machine Review Senseo is a push-button machine which can make a variety of coffees and teas including Cappuccino. The coffee it produces has a thick crema layer that doesn't have milk, so it is suitable for vegans. It is easy to clean and use and can brew a cup of freshly brewed delicious coffee in less than an hour. It is also recyclable and saves energy. Senseo Original The Senseo Original coffee pod machine lets consumers enjoy premium quality coffee with the click of a button. It is a practical and portable device that can be positioned on the counter which makes it easy to use and store. It comes with a water tank capacity of 0.7 Liters, which is enough for several cups of coffee to be brewed prior to needing to refill the machine. It also has an inbuilt heating system that is designed to keep the temperature of the coffee at an ideal level. The philips senseo machine heats the water for approximately 90 seconds before beginning the brewing process. It then extracts the best flavors and aromas from the beans, creating an exquisite cup of coffee. Contrary to espresso makers the Senseo does not come with an inbuilt grinder. This means that you must use pre-ground coffee or coffee pods with it. navigate here has an automatic shut-off feature, and uses very little power in standby mode, using just 0.26 watts. Despite the fact that the Senseo Original is an expensive machine, it's worth the price because of its unique coffee pod technology and patent-pending coffee brewing method. It also provides a convenient way to make coffee, without the mess and waste that come with traditional coffee makers. It's a great option for those who wish to test new coffees, or travel a lot and want the convenience of home coffee makers with them. Senseo has been successful in the international market and this is in part because of its strategic partnership with Douwe Egberts. This partnership was important for Senseo because it allowed them to maintain ownership of the design and patent for their coffee pod machine. This helped them develop a brand that is recognized across the globe and draws an avid customer base. The company has had success in battling other coffee producers on the global market using a variety strategies and methods. One strategy was to use a model of business that includes the production and sales of coffee pod machines with the sale of Senseo. It has also overcome obstacles along the way such as political instability in certain countries. According to Cavusgil et al, firms who enter foreign markets face a number of risks, including the stability of government in the country in question. It's a challenging task, but the Senseo team was able overcome the challenge by adjusting their strategy and adaptability. The company has emerged as an innovator on the European market, and has expanded into new foreign markets. This was achieved by careful planning and strategic partnerships. It was also achieved by focusing on core strengths and building a strong market presence in the countries they serve. This has been the key to Senseo's success and that of other companies.